Every printer knows that using the correct offset paper is critical in achieving the desired print results. The most critical characteristic is offset paper provenance, as its brand speaks volume in its quality. Cover stock is available in the weight range of 70 to 230 grams per square meter. Zhenfeng, for instance, provides offset paper within the range of 70 to 230 gsm. When printing booklets and brochures, 70 to 100 grams per square meter works well since it is light and easy to handle during printing. However, for catalog pages and thick flyers that need to be printed, 120 to 230 grams is more appropriate. The surface of the paper is also important to check. Good offset paper is bright white and smooth, which helps ink adhere uniformly for sharp and clear prints without blurring or uneven patches.
Choosing the right offset paper you need, heavily depends on your intended usage. Let’s break it down with common uses. For publishing projects like textbooks or novels, lighter gsm offset paper (around 70-90gsm) is optimal. It ensures the book is not too heavy for the reader to comfortably hold. For marketing materials like product catalogs or promotional flyers, lighter gsm (120-180gsm) is a better pick. For printed marketing materials, thicker paper is a better choice as it gives a good impression about the document. Thicker paper adds to the quality impression that is critical to the customer. Zhenfeng’s offset paper line covers all these needs, so whether it’s for publishing or marketing, you can find a fit that works for your specific project.
Not every type of offset paper is suitable for every type of printing process. Some are more suitable than others. The ink used for offset printing must adhere properly to the paper, and dry. Zhenfeng’s double-coated offset paper proves functional with standard offset printing machines. The coating is done in such a way that the ink absorbs the right amount. Dull colors are a result of excessive absorption and insufficient absorption will result in smudges. If you plan to do embossing or foil stamping, the paper must be strong enough to withstand the extra touches. Thinner papers tend to be more fragile, but Zhenfeng’s 70-230gsm range will not be too weak for these additional features.
The design and layout of a product that is printed such as a brochure, flyer and even a business card can change the perception of the product is, and for that matter, they should be considered deeply. Looking at the design that you intend to print, the bright white offset paper from Zhenfeng which the paper makes design colors pop will work as an advantage. Alternatively, if you prefer the more elegant and subdued looks, bright white paper is typically works best, although sidy off white works best for more except for Zhenfeng which prefer clarity. The way the paper is to be smooth is another element that adds to the feel. Paper is classified as smooth if its surface is free from granulation, unevenness or roughness. So called smooth offset paper is more advantageous during printing of high quality corporate accessories such as corporate brochures or high quality corporate flyers for smooth to be more popular.
You definitely won’t want offset paper that tears easily, is unevenly thick, or makes prints look bad. Zhenfeng takes quality control seriously with its offset paper. Every batch is checked for quality thickness, brightness, and smoothness. This means you won’t have one stack of paper that’s thicker than another or parts of the paper that are duller. Trusted quality reduces issues during printing, no paper jams from unevenly stacked sheets, no wasted ink from incorrectly absorbed ink due to poorly manufactured paper. Zhenfeng is an example of a brand that reduces time and hassle with good quality assurance.Always Remember to Sample Test
Always test a sample before ordering a large quantity of offset paper. It can help you avoid huge slip-ups. Zhenfeng provides free offset paper samples, so you can print a portion of your design to check the results. During sample testing, make sure to check color accuracy, printout alignment, paper thickness, smoothness of feed to the printing machine, and potential jamming issues. It’s also important to check the paper’s texture, which can be hard to judge based on specs alone. When the sample meets your expectations, you can rest assured the final product will not disappoint.
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